About US

The main activities of the firm were centred on assisting petty traders with record keeping of their business and establishment of financial reports that enabled them to determine the performance of their business on a periodic basis in order to make informed decisions that would improve their business on the one hand and acting as a mediator between tax officials to seek better measures of encouraging taxpayers, rather than enforcing harsh punitive measures that will rather scare the taxpayers, which could lead to tax evasion while some considered closing down the businesses altogether.

A few years later, the demand for the services grew exponentially with greater prospects for the future and the current legal structure of the enterprise was no longer evident so the need to incorporate it into a full-fleshed company. In 2016, the business was incorporated into a limited liability company with the new name, Goodwill Consulting Ltd with a capital of 46. 000.000, while the staff strength also grew from 3 to 7.

It later integrated the Goodwill Professional Institute accredited by the Ministry of Employment and Vocational Training by ministerial order in an attempt to solve the problem of unskilled labour, and unemployment amongst young people through professional training in the fields of accounting, marketing, human resource management, administrative assistance etc, as well as entrepreneurship development.

The company later became a Group in 2021, with the creation of the Goodwill Financial House plc, a category 2 microfinance, accredited by the Central African Banking Commission (COBAC) Decision No: D-2024/124  and the Ministry of Finance by decree no 00000710/MINFI of 7^th august 2024. Its head office is located in Bonamoussadi – Douala, the economic capital of Cameroon, with a total of six branches: 4 in Douala and a branch each in Buea and Yaounde. 

Goodwill Real Estate and E- E-Commerce and the Goodwill Foundation, accredited by the Ministry of Social Affairs. The Goodwill Foundation currently owns and runs an orphanage home in Kotto Douala since 2023, where it takes care of complete orphans who have lost both parents. It also extended its services to central and west Africa, particularly Gabon, the Republic of Congo, Senegal, Ivory Coast etc.

Goodwill conglomerate offers a wide range of services through its subsidiaries, Goodwill Financial House, – Goodwill Consulting, Goodwill Real Estate, Goodwill Professional Institute, Goodwill Foundation, with each company providing different services.

Mission: we build the strength of your business by providing innovative solutions, exceeding customer expectations, and empowering growth and development in our communities.

Vision: to be present in all 10 regions of Cameroon, expand to other parts of the African continent and extend our services to other continents of the world.

Company goal:

 To be a leading conglomerate, recognized for our commitment to excellence, social responsibility, and community development.

Values

1. Integrity: Unwavering commitment to ethics and transparency.

2. Customer-Centricity: Delivering exceptional value, exceeding expectations.

3. Innovation: Embracing creativity, driving progress.

4. Teamwork: Collaborative spirit, collective expertise.

5. Social Responsibility: Prioritizing community well-being, environmental sustainability.

Why Goodwill Group Was Started

To raise public awareness for the need to become more financially intelligent toward descent living and economic self- reliance

– To give platform to young people who have passion for business and corporate finance to access practical skills for personal profitability and organizational sustainability

– To bring stakeholders together to lead conversation that will position Cameroon as Financial innovation hub in Africa

-To help organizations attain their goals through provision of professional service consultation and expert bass training in accounting, tax and business establishment-procedures